Major advertisers are avoiding Donald Trump’s social media platform Truth Social, and of course, this means users are being bombarded  with ads from what The New York Times describes as “miracle cures, scams and fake merchandise,” because  the platform has to do whatever it can to survive, Raw Story  reports.
This has understandably led to a flurry of complaints aimed at the ex-president in his comments section for allowing the platform to turn into a turgid mire of scam advertisers.
The Times notes Truth Social is a desert when it comes to large corporations for all kinds of reasons, including the toxic rhetoric on the site, its minuscule reach because there are so few users, and because the predominant demographic on the site isn’t one that advertisers are trying to appeal to.
As noted by the Times Stuart Thompson:
“Ads from major brands are nonexistent on the site. Instead, the ads on Truth Social are for alternative medicine, diet pills, gun accessories, and Trump-themed trinkets, according to an analysis of hundreds of ads on the social network by The New York Times,” he noted and then added, “The ads reflect the difficulty that several far-right platforms, including Rumble and Gab, have faced in courting large brands, preventing the sites from tapping into some of the world’s largest ad budgets.”
But here’s another point to ponder: Truth Social initially received $37 million from GOP donors, and it’s eating up $1.7 million per month, the Times reports. Not only that, but money is running out  because of problems with the Securities and Exchange Commission.”
When Truth Social was launched, Devin Nunes, the chief executive of Trump Media predicted major advertisers would flock to the site — which has, of course, NOT happened. So the site is chock full of questionable advertisers.
And according to one such advertiser, the money he’s spent on the platform has gone nowhere in terms of sales, Raw Story reports.
“Maxwell Finn, an online marketer, said in a YouTube video that he was one of Truth Social’s top advertisers, spending more than $150,000 on ads, including those for Trump-themed hats, shirts, coins, and novelty bills. In the video, he called the ad platform ‘frustrating’ and ‘bare bones,’ adding that it lacked even basic functionality, forcing his company to manually track ad performance — a method that would prove impossible for advertisers with larger budgets,” the report states.
Finn explains, “Do I think this is a platform where you can be spending tens of thousands of dollars a day, especially if you only have a few products? No, probably. The audience is just too small.”
And when it comes to the advertising on the site, Trump’s fans are incensed that advertisers aren’t being properly checked out.
“Over time, the low-quality ads on Truth Social have irritated its own users, who have complained to Mr. Trump after repeatedly seeing the same disturbing images or after falling for misleading gimmicks,” the Times reported and then added an example of one user complaining right to Trump, “Can you not vet the ads on Truth? I’ve been scammed more than once.”
That’s kind of hilarious when you consider this is Trump, after all. What are these people expecting?
Here’s the video of Finn explaining his experience on Truth Social.