Politics - News Analysis
‘That’s My Money!’ Trump Exploded at Brad Parscale Over Stories About His Lavish Lifestyle and Spending
We have heard it over and over again. One of the things Trump hates the absolute most is when someone else makes money off some association with Trump. Trump believes that anything made under his name (Like the RNC using his name in emails) is rightfully his. He also hates it when people seem to be living quite richly when Trump believes he is the one who has done all the work. Which is always.
The Lincoln Project knew this dynamic. Everyone knew of this dynamic. Thus, the guys over at LP thought it was worth the money to pay for a video for an audience of one. They wanted Trump to know that his campaign manager was doing quite well with what LP knew Trump would consider “his money.”
Here is the ad that enraged Trump:
— The Lincoln Project (@ProjectLincoln) May 20, 2020
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So the Lincoln Project made the ad with the sole intention of driving a wedge in the campaign team. Surely Trump knew that Brad was making good money, perhaps he didn’t know it was that good. The campaign manager’s salary is often padded by ad buys.
Now we know that the ad landed with the impact intended. There are four words that no one around Trump ever wants to hear: “That is my money!” From an excerpt in Michael Bender’s book, “Frankly, We Did Win this Election.”
Bender wrote that Trump, wildly waving around a printout of one of the articles on how much money Parscale’s company had taken in, went on the war path in Trump Tower,” reported Grace Panetta. “When he finally located his campaign manager, Trump ‘unleashed a stream of insults, accusations, and expletives that seemed to defy basic laws of human biology that state every man must at some point pause to take a breath,’ Bender wrote. He also declared: ‘that’s my money!’ and ‘what the f—?'”
Right on target. Divide and conquer. Get the candidate furious with the guy running the campaign. Make sure that neither of them is happy and neither trusts the other.
It took another campaign member to point out the $800 million dollar war chest that Brad had put together to calm Trump down, and yet he was still unhappy: ‘I just hate these f—ing stories.'”
Yes. It was quite obvious, and that’s exactly why they did it.
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