In a move that’s equal parts grift and constitutional crisis cosplay, Donald Trump’s official store has unveiled a new line of merchandise boldly emblazoned with “Trump 2028.” Yes, you read that right—2028, as in the year he’s constitutionally barred from running again. But who needs the 22nd Amendment when you have $50 hats and $36 T-shirts proclaiming “Rewrite the Rules”?

The timing of this merch drop is impeccable, coinciding with Trump’s 100th day back in office and a noticeable dip in his approval ratings. What better way to distract from plummeting poll numbers than by teasing a third term that defies the Constitution?

Eric Trump, ever the dutiful son, showcased the new hat on social media, adding fuel to the speculative fire. Meanwhile, Trump himself insists he’s “not joking” about a potential third term, claiming that “a lot of people want me to do it.” Because, of course, public demand should override constitutional law.

A wonderful compliment! #NeverSayNever https://t.co/oJ9aGkLXWM

— Eric Trump (@EricTrump) April 24, 2025

Supporters and advisors are already brainstorming ways to circumvent the pesky 22nd Amendment. Ideas range from amending the Constitution—a process requiring overwhelming legislative support—to more convoluted schemes like having Trump run as vice president and then ascend to the presidency if the sitting president resigns. It’s like a political version of a Rube Goldberg machine, but with more authoritarian overtones.

This isn’t the first time Trump has monetized his political ambitions. From Trump-branded cryptocurrencies to selling limited-edition sneakers and even Bibles, the former president has turned political capital into literal capital. The “Trump 2028” merchandise is just the latest in a long line of products that blur the line between political messaging and profit-making.

Critics argue that this merchandising strategy is more than just a cash grab; it’s a deliberate attempt to normalize the idea of a third term, eroding respect for constitutional limits. By selling “Trump 2028” gear, the former president isn’t just making money—he’s planting the seed that perhaps the rules don’t apply to him.

https://t.co/9ANjNT4QGt pic.twitter.com/6y5nDVVMI1

— Eric Trump (@EricTrump) April 24, 2025

In the end, the “Trump 2028” merchandise serves as a litmus test for how far Trump’s base is willing to go in supporting his ambitions, regardless of legal constraints. It’s a bold statement that says, “Who needs democracy when you have a good marketing team?”

So, if you’re looking to make a fashion statement that screams “I support undermining constitutional norms,” the Trump store has you covered. Just don’t be surprised if your new hat comes with a side of authoritarianism.